Dataset Fields
A list of all of the fields in this Dataset.
Technology
Top level category fields are listed in the left hand sidebar at https://trends.builtwith.com – they are constantly updated and changed with new technologies added daily. Examples include analytics and cms.
| Field Name |
JSON Name |
Description |
Example |
| Domain |
D |
Root Domain Name |
example.org |
| Subdomain |
SD |
The subdomain name for the result (blank for www. or none)
/* for internal page |
shop.example.org |
| Technologies |
T |
Grouping of current and historical technologies. |
Shown in table below. |
| FirstIndexed |
FI |
The date this website was first indexed in YYYY-MM-DD. |
2011-06-30 |
| LastIndexed |
LI |
The date this website was last indexed. |
2024-01-29 |
| Spend |
SP |
Estimated current monthly USD spend
for this website. Supplied on top
level domain only (based on all
sub-domains). |
2324 |
| Sales Revenue |
ER |
Estimated current monthly USD sales revenue for eCommerce sites only. |
123000 |
| Page Rank |
A |
Page Rank up to 100m |
123456 |
| Tranco |
Q |
Tranco traffic rank up to 1m |
123456 |
Technologies
A sub-array of technologies found on a site within the category of the Technology Dataset (i.e. all analytics related technologies).
| Field Name |
JSON Name |
Description |
Example |
| Name |
N |
The unique name of the technology. |
Shopify Plus |
| FirstDetected |
FD |
The date we first detected the
technology in YYYY-MM-DD. |
2012-12-28 |
| LastDetected |
LD |
The date we last detected the
technology. |
2024-01-29 |
Technology Index
An index file with all information for the technologies found in the dataset.
| Field Name |
Description |
Example |
| Name |
The unique name of the technology. |
Shopify Plus |
| Parent |
If this technology is a subtechnology
the name of the parent
technology will be here. Sub
technologies could be a specific
version of a technology or a
product variation. |
Shopify |
| Premium |
If this technology is considered
premium or not. Values are
Yes/No/Maybe
Maybe could be considered
technologies where a nondetectable
free/paid version is
available. |
Yes |
| Description |
Description of the technology. |
Shopify Plus is an ecommerce
platform for high-volume and
enterprise merchants. |
| Link |
Link to the website technology. |
https://shopify.com/plus |
| TrendsLink |
Link to our trends data for the
technology. |
https://trends.builtwith.com/shop/Shopify |
| Category |
Top level category for the
technology. |
shop |
| SubCategories (array) |
Any sub-categories the technology
may be categorized as. |
Hosted Platform
Enterprise |
| FirstAdded |
The date the technology was first
added to BuiltWith in YYYY-MM-DD. |
2011-02-01 |
| Ticker |
Related ticker symbol for the
technology. |
SHOP |
| Exchange |
Related exchange for the ticker. |
NYSE |
| PublicCompanyType |
What we consider this technology
in relation to its overall
product offering.
Web Focused - Listed companies
with a majority of their business
on web trackable technologies.
Multi-Business - Listed companies
with a a part of their business
in trackable web technologies. |
Web Focused |
| PublicCompanyName |
Name of the public company |
Shopify, Inc. |
Meta Data
Meta relates to non-technology-based data we have for a website. This dataset does not include Personally Identifiable Information (PII).
Meta data is not guaranteed – we find this information from website itself.
| Field Name |
JSON Name |
Description |
Example |
| Domain |
D |
Root domain name. |
example.org |
| CompanyName |
CN |
Company name for the website. |
Example Inc. |
| City |
C |
The city of the website. |
San Francisco |
| Zip |
Z |
The Zip/Postcode of the website. |
94105 |
| State |
ST |
The State/County of a website. |
CA |
| Country |
CO |
The Country of a website
in ISO 3166-1 alpha-2
format.. |
US |
| Vertical |
CAT |
A IAB top level vertical
for the website. |
Technology and Computing |
| Telephones (array) |
T |
Telephone numbers found on
the website. |
+1-800-343-34343
+1-650-745-0728 |
| Emails (array) |
E |
Emails found on the
website. Role based. |
example@example.org |
| Social |
S |
Facebook website address |
https://facebook.com/example
https://youtube.com/example
https://linkedin.com/example
https://vimeo.com/example
https://plus.google.com/+example
https://pinterest.com/example
https://github.com/example
https://instagram.com/example
https://vk.com/example |
| People (array) Names not included
|
P |
Titles of people found on 'Team' pages of websites.
Titles are simplified to C-Level, Marketing, Development, Other |
Marketing
C-Level
|